7814
2K26
./ portfolio
Timeless Visual Stories for Legendary Brands
CREATIVE
Timeless Visual Stories for Legendary Brands
Detroit-based designer specializing in system-first branding for cannabis, CPG, QSR, hospitality, and real estate. I build compliant, shelf-ready brand worlds — from packaging and product ranges to retail environments and launch campaigns — so brands stand out in crowded aisles and busy cities.
CREATIVE DIRECTOR, DESIGNER,
BRAND SYSTEMS NERD
Today I partner with dispensaries, cannabis brands, snack companies, restaurants, and developers to concept and launch production-ready brands. Logos, packaging systems, store environments, and campaign visuals all speak with the same confident voice — accelerated with AI, without losing art direction.
Based in Detroit · Working with brands everywhere (EST)
(EST)
Featured Project
SELECTED PROJECTS
Sunrise Snacks
Sunrise Fuel – Trail Mix Brand System
Role: Concept Brand + Packaging Design · Self-initiated · 2025
Optimism Hair Salon
Optimism Hair Salon – Neighborhood Salon Branding & Social System
Client work · Local salon identity and social content
American Expedition Vehicles
American Expedition Social Campaign
AEV
EcoGrid Technologies
Mås Caliente
Smart Solar Energy Management Mobile App
Detroit Living
Amsterdam Lofts – Detroit Loft Branding & Lease-Up Campaign
Real estate concept · Identity and leasing visuals
Go Ramen
Go Ramen – Fast-Casual QSR Brand & Packaging
QSR concept · Brand, bowls, and in-store menu system
I’ve built systems for cannabis brands, CPG products, QSR and restaurant groups, and multi-property real estate so I think in families of locations and SKUs, not one-off designs.
creative expertise
"Design is not just what it looks like and feels like. Design is how it works."
01 — Brand & Packaging Systems
Cohesive visual worlds for cannabis, CPG, hospitality, and real estate brands from logo to menu, shelf, and storefront.
Visual identity & logo systems
Packaging architecture & flavor families
Compliance-minded cannabis / CPG packaging
Shelf impact testing & iterations
02 — Retail, QSR & Environment Design
Turning brands into places people actually want to be — dispensaries, QSR, cafés, and leasing environments.
Dispensary and in-store signage systems
Menu boards, wayfinding, and window graphics
POP displays and seasonal promo zones
Multi-location brand consistency
03 — Campaign & Digital Support
Extending brand systems into campaigns, content, and simple digital touchpoints.
Launch campaigns & key visuals
Social and paid media asset systems
Framer-based landing pages & promos
Light motion and product animations
04 — Production & Handoff
Visually stunning interfaces that are both beautiful and practical. Specialising in clean, modern, and engaging designs to enhance user interaction and ensure a cohesive brand experience across all digital touchpoints.
Print-ready artwork and packaging files
Art direction
Product Design
Motion Design
7814
2K26
./ portfolio
Timeless Visual Stories for Legendary Brands
CREATIVE
Timeless Visual Stories for Legendary Brands
Detroit-based designer specializing in system-first branding for cannabis, CPG, QSR, hospitality, and real estate. I build compliant, shelf-ready brand worlds — from packaging and product ranges to retail environments and launch campaigns — so brands stand out in crowded aisles and busy cities.
CREATIVE DIRECTOR, DESIGNER,
BRAND SYSTEMS NERD
Renowned for my system-driven approach, I build cannabis and CPG identities that actually move product off the shelf. Years inside big retail and in-house teams wired me to think in ranges, families, and full brand worlds — not one-off hero shots.
Today I partner with dispensaries, cannabis brands, snack companies, restaurants, and developers to concept and launch production-ready brands. Logos, packaging systems, store environments, and campaign visuals all speak with the same confident voice — accelerated with AI, without losing art direction.
Actively seeking full-time and contract design roles.
Based in Detroit · Working with brands everywhere (EST)
(EST)
Featured Project
SELECTED PROJECTS
Sunrise Snacks
Sunrise Fuel – Trail Mix Brand System
Role: Concept Brand + Packaging Design · Self-initiated · 2025
Optimism Hair Salon
Optimism Hair Salon – Neighborhood Salon Branding & Social System
Client work · Local salon identity and social content
American Expedition Vehicles
American Expedition Social Campaign
AEV
EcoGrid Technologies
Mås Caliente
Smart Solar Energy Management Mobile App
Detroit Living
Amsterdam Lofts – Detroit Loft Branding & Lease-Up Campaign
Real estate concept · Identity and leasing visuals
Go Ramen
Go Ramen – Fast-Casual QSR Brand & Packaging
QSR concept · Brand, bowls, and in-store menu system
I’ve built systems for cannabis brands, CPG products, QSR and restaurant groups, and multi-property real estate so I think in families of locations and SKUs, not one-off designs.
creative expertise
"Design is not just what it looks like and feels like. Design is how it works."
01 — Brand & Packaging Systems
Cohesive visual worlds for cannabis, CPG, hospitality, and real estate brands from logo to menu, shelf, and storefront.
Visual identity & logo systems
Packaging architecture & flavor families
Compliance-minded cannabis / CPG packaging
Shelf impact testing & iterations
02 — Retail, QSR & Environment Design
Turning brands into places people actually want to be — dispensaries, QSR, cafés, and leasing environments.
Dispensary and in-store signage systems
Menu boards, wayfinding, and window graphics
POP displays and seasonal promo zones
Multi-location brand consistency
03 — Campaign & Digital Support
Extending brand systems into campaigns, content, and simple digital touchpoints.
Launch campaigns & key visuals
Social and paid media asset systems
Framer-based landing pages & promos
Light motion and product animations
04 — Production & Handoff
Visually stunning interfaces that are both beautiful and practical. Specialising in clean, modern, and engaging designs to enhance user interaction and ensure a cohesive brand experience across all digital touchpoints.
Print-ready artwork and packaging files
Art direction
Product Design
Motion Design
7814
2K26
./ portfolio
Timeless Visual Stories for Legendary Brands
CREATIVE
Timeless Visual Stories for Legendary Brands
Detroit-based designer specializing in system-first branding for cannabis, CPG, QSR, hospitality, and real estate. I build compliant, shelf-ready brand worlds — from packaging and product ranges to retail environments and launch campaigns — so brands stand out in crowded aisles and busy cities.
CREATIVE DIRECTOR, DESIGNER,
BRAND SYSTEMS NERD
Renowned for my system-driven approach, I build cannabis and CPG identities that actually move product off the shelf. Years inside big retail and in-house teams wired me to think in ranges, families, and full brand worlds — not one-off hero shots.
Today I partner with dispensaries, cannabis brands, snack companies, restaurants, and developers to concept and launch production-ready brands. Logos, packaging systems, store environments, and campaign visuals all speak with the same confident voice — accelerated with AI, without losing art direction.
Actively seeking full-time and contract design roles.
Based in Detroit · Working with brands everywhere (EST)
(EST)
Featured Project
SELECTED PROJECTS
Sunrise Snacks
Sunrise Fuel – Trail Mix Brand System
Role: Concept Brand + Packaging Design · Self-initiated · 2025
Optimism Hair Salon
Optimism Hair Salon – Neighborhood Salon Branding & Social System
Client work · Local salon identity and social content
American Expedition Vehicles
American Expedition Social Campaign
AEV
EcoGrid Technologies
Mås Caliente
Smart Solar Energy Management Mobile App
Detroit Living
Amsterdam Lofts – Detroit Loft Branding & Lease-Up Campaign
Real estate concept · Identity and leasing visuals
Go Ramen
Go Ramen – Fast-Casual QSR Brand & Packaging
QSR concept · Brand, bowls, and in-store menu system
I’ve built systems for cannabis brands, CPG products, QSR and restaurant groups, and multi-property real estate so I think in families of locations and SKUs, not one-off designs.
creative expertise
"Design is not just what it looks like and feels like. Design is how it works."
01 — Brand & Packaging Systems
Cohesive visual worlds for cannabis, CPG, hospitality, and real estate brands from logo to menu, shelf, and storefront.
Visual identity & logo systems
Packaging architecture & flavor families
Compliance-minded cannabis / CPG packaging
Shelf impact testing & iterations
02 — Retail, QSR & Environment Design
Turning brands into places people actually want to be — dispensaries, QSR, cafés, and leasing environments.
Dispensary and in-store signage systems
Menu boards, wayfinding, and window graphics
POP displays and seasonal promo zones
Multi-location brand consistency
03 — Campaign & Digital Support
Extending brand systems into campaigns, content, and simple digital touchpoints.
Launch campaigns & key visuals
Social and paid media asset systems
Framer-based landing pages & promos
Light motion and product animations
04 — Production & Handoff
Visually stunning interfaces that are both beautiful and practical. Specialising in clean, modern, and engaging designs to enhance user interaction and ensure a cohesive brand experience across all digital touchpoints.
Print-ready artwork and packaging files
Art direction
Product Design
Motion Design